Retail

Increase the price of sugary drinks

Increase the price difference between sugary drinks and healthier alternatives

  • Increase the price of sugary drinks
  • Reduce the price of bottled water and healthier alternatives

Increasing the price difference between sugary drinks and water or no-added sugar alternatives is a proven strategy to reduce the sale of sugary drinks and promote healthier alternatives. 

 

Sugary drinks are the largest single source of sugar for children and teenagers. They offer no nutritional benefits to a nation already suffering high levels of obesity-related diseases and dental decay.

 

USEFUL LINKS

  • Read our case study of how one university reduced the sale of sugary drinks and is taking a multi-departmental approach to encourage healthier eating.

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SUGAR SMART is working with retailers across the UK to help people become smart about sugar.

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Set SUGAR SMART challenges

Set a sugar reduction challenge, such as giving up sugary drinks for a whole week.

Promote water

Install water points and promote drinking water as the number one drink.

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