Coca-Cola's announcement for Sugar Awareness Week: More free sugar
Coca-Cola has announced its Holiday Truck Tour this week, as organisations and institutions across the UK are using Sugar Awareness Week to highlight the dangers of sugar over-consumption and its impact on diet-related ill health.
Sofia Parente, Sugar Smart Campaign Co-ordinator reacted: “It’s with huge concern that we see Coca-Cola once again using the festive spirit of Christmas to promote sugary drinks to children and the general population. And it's staggering that they have chosen this week - Sugar Awareness Week - to make this announcement."
"Childhood obesity figures continue to make for grim reading and show no signs of lowering. It’s with these less festive figures in mind that we ask Coca-Cola to stop promoting sugary drinks during their truck tour this year and only distribute sugar-free drinks and water to the general public and in particular to children.”
Malcolm Clark, co-ordinator of the Children’s Food Campaign added: “Coca-Cola starting their tour in Glasgow is trolling of the highest order. Glasgow’s rates of dental decay are far higher than the UK average. Moreover, the Scottish Government has just launched a consultation on new actions it could take to reduce obesity, recognising that companies’ voluntary efforts will never go far enough. Coca-Cola should start acting more responsibly. For instance, it could pledge to ensure that its low and no sugar colas are priced cheaper on the shelf and in promotions than the full sugar Coke, especially after the sugary drinks tax comes in next April.”
Not happy about Coke's path of dental destruction either? Find out how to take action in your town or online to stand up to the company and demand they act more responsibly.
Sustain run the Children's Food Campaign which champions children's rights, parent power and government action to improve the food environment children grow up in.
Sustain also works with Jamie Oliver and the Sustainable Food Cities network to run the SUGAR SMART campaign, working with cities and local areas across the UK to reduce overconsumption of sugar.