Exeter goes Sugar Smart
Exeter becomes the fifth city in the UK to launch a SUGAR SMART campaign.
Exeter celebrated the start of its Sugar Smart journey with an event organised by the local authority and bringing together partners and the local community. Several pledges to reduce sugar in foods and drinks were announced, including from Exeter City Football Club, Coaver Club and caterer Devon Norse who supplies schools and restaurants in five counties in the South West.
The campaign will support food and drink retail outlets in the city to raise awareness and reduce the amount of sugar customers consume by making a pledge and create a food environment that makes it easier for people to make healthier food and drink choices.
The campaign aims to promote healthy alternatives and reduce unhealthy food and drink, particularly those high in ‘free’ sugar - added sugar and sugary products such as honey and fruit juice.
Pledges can include making tap water readily available, introducing a voluntary sugary drinks levy through the Children’s Health Fund, reducing promotions on sugary food, introducing healthier options or simply redesigning food displays.
Exeter residents are also being asked for their views on the campaign by taking part in a survey with the chance to win prizes.