Pioneer Sugar Smart Brighton ups its ambition
The pioneer SUGAR SMART city in the UK ups its ambition to reach even more schools and 10,000 university students.
In October 2015, Brighton and Hove announced their desire to become the UK’s first Sugar Smart City. They launched this with a public debate to get the public and local businesses to say what they think could be done to make a difference. The first stage has included events and public surveys, backed by good press coverage. Led by Brighton Council in conjunction with other partners, including the Brighton and Hove Food Partnership and the Jamie Oliver Food Foundation, they have launched a city wide campaign to raise awareness across the city of the effect consuming too much sugar can have on long term health.
They have been rolling out sponsored digital food education programmes to every primary school, holding sugar smart assemblies; working with the local sports centres and stadiums to introduce a levy on sugary drinks; and encouraging retail and food outlets across the city to do more to promote healthier choices.
Events are being held over the next year to support teachers and promote healthier breakfast clubs. They are also working with the universities on ways for getting the message out to the 100,000 students across the city.